Tips for Search Engine Optimisation

SEO Marketingwest Perth





  • The key to SEO is providing relevant and useful content to your website visitors and updating content regularly
  • Your SEO strategy must include: quality content, social media engagement and brand sentiment via reviews and testimonials
  • Search engines rank the most popular sites
  • You will be penalised by the search engines for using black hat SEO techniques

On-site SEO

  • Use this structure for your website: Home > About > Services/Products > Blog > Contact. These are the cornerstone pages
  • Stick to one keyword per cornerstone page on your website
  • Optimise this keyword to appear in the page URL, page title, page description, in the page text and in any media (image, video, etc) title
  • Stick to three to five cornerstone pages per domain name
  • Use your blog to create new supporting pages which link back to your cornerstone pages
  • Use long-tail keyword phrases
  • Content is king! Provide, images, videos, eBooks, games, Apps, tips and guides
  • Test your site using these free SEO tools: SEO Quake, SEO Doctor, Webpagetest, Mark-up Validation, Link Checker
  • Install the SEO plugin Yoast SEO to your WordPress website to assist you to optimise your page text
  • Compress images to assist with page load speeds
  • Complete all the details for any media on your page including: title, caption, alt-text, description. Stick to the following naming convention: BusinessName_Location_Keywords

Off-site SEO

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