#perthmarketing Update – 23 November 2015

Marketing news and events for the week commencing Monday 23 November 2015

EVENTS

The WA Club is hosting marketing guru Samantha Reece at their Monday (23.11) Networking Lunch: ‘How to build your brand and clientele – the latest sales tips from the USA’. Click here for more booking details.

Business Station @BizStationInc continue their FREE Social Media Workshops for business with sessions in Joondalup and Mundaring on Tuesday (24.11) and Wanneroo on Thursday (26.11). See the Business Station Eventbrite page here for more details and to book.

Tuesday (24.11) is the last #SMPerth gathering of 2015 to be held at The Royal @theroyalperth. @SMPerth is the monthly gathering of businesses and brands who embrace social media in their marketing strategy. Dallas Robertson, the man behind @MuseumofPerth, will be chatting about how his online initiative has grown into a bricks and mortar establishment – the opposite trend most businesses follow today. Book here.

The Central Eastern Business Association @CebaWA is launching a new business networking MeetUp series on Wednesday (25.11) morning in Bassendean. The new series titled ‘All Things Marketing’ is a forum for networking and sharing ideas with like minded entrepreneurs. Book here FREE.

Online marketing agency @VorianAgency continue their FREE digital marketing seminars this week with a session on LinkedIn on Thursday (26.11) morning. A LinkedIn business or company page allows your brand to be heard and seen by customers. It gives you a space where you can tell your company’s story, and where you can showcase your products and services. Click here to register.

The Australian Market & Social Research Society @amsrs_au are hosting their WA State Conference on Thursday (26.11) afternoon. There will be six presentations, including two award winners from the 2015 AMSRS National Conference. Click here for more details and to register.

The Australian Marketing Institute @AMI_Marketing_ are hosting their WA State Awards and Christmas Networking event on Thursday (26.11) evening. Join CEO @leetonitto to congratulate the finalists and winners of the 2015 Awards for Marketing Excellence that came from WA. Click here to book.

NEWS

The @PerthAirport WA Tourism Awards presented by the WA Tourism Council @TC_WA were held last weekend. Australia’s North West Kimberley Bucket List @austnorthwest and the Regional Events Program from the Eastern Metropolitan Regional Council (EMRC) were awarded gold and silver respectively in the Destination Marketing category. First time entrants Joondalup Resort @ResortJoondalup took out gold in the Business Event Venues category. Check out the full list of winners here.

The first round of speakers for the 2016 Emergence Creative Festival @Emergence2016 were announced during the week. The Festival brings together professionals from music, film, advertising, digital and the visual arts in Margaret River and is the state of the union for Australia’s creative industries. Check out the line-up of speakers and find out more about the Festival here.

#perthmarketing TIP

@MailChimp announced during the week that they’ve improved their automation tools. MailChimp is a popular email marketing service and they’ve expanded their automation features, including workflow queue management, individual email segmentation, and send time configuration. They’ve also added two new RSS campaign features, and a whole bunch of other updates elsewhere in the app.

These automation tools could be used to send a series of onboarding emails to introduce new subscribers to your business, follow up with customers after a purchase and/or surprise your best customers with a coupon triggered by their shopping behaviour. Read about all the improvements here.

Email marketing is one of the easiest marketing tools to implement in your business and has a number of benefits including the ability to target and segment your business’ customers and fans. Utilising tools like MailChimp makes it easy to create low-cost, professional-looking emails, track results and determine ROI. Check out our list for more basic marketing tools here.

Have we missed anything? Let us know about your #perthmarketing news or event. Drop us a line at @MarketingWest or info@marketingwest.com.au

Follow us on Twitter for real-time #perthmarketing updates.

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