#perthmarketing Update – 2 November 2015

Marketing news and events for the week commencing Monday 2 November 2015

EVENTS

Learn how to maximise the various social media channels for your business as Business Station @BizStationInc continue their FREE Social Media Workshops this week with sessions on LinkedIn and CRM in Joondalup on Tuesday (3.11) and Instagram and Pinterest in Wanneroo on Thursday (5.11).  Click here to view the coming workshops and to book.

Online marketing agency @VorianAgency are offering a FREE Branding session on Wednesday (4.11) at their offices in West Perth. Learn to define and then communicate your brand both internally and externally, which will impact directly on the capacity of your business to achieve its objectives. Click here to book now.

Join Business Foundations @business_sme for their FREE Digital Series workshop on Thursday (5.11) in Inglewood as they cover Social Media: Why and How. Find out how to ‘join the conversation’ and market without marketing in less time than you think. Learn the social media DOs and DON’Ts on LinkedIn, Facebook, Twitter and Pinterest, and build relationships with your customers and brand loyalty for your business. Book here.

The WA Music Conference hosted by the West Australian Music (WAM) Association @musicwa is happening next weekend (6 & 7 November) and includes masterclasses on marketing, social media and publicity. Click here for more details and to get your tickets.

NEWS

The Australian Marketing Institute @AMI_Marketing_ released the Definitive Guide to Digital Advertising in partnership with @marketo. In this comprehensive, 110+ page guide, they cover topics from the evolution of digital advertising, to how to structure your digital advertising team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, the guide will teach you how to create strategic and dynamic digital advertising. Download your free guide here.

Congratulations to the team at @CanningsPurple who took out the award for the best Integrated Marketing and Communications Strategy at the National Public Relations Institute of Australia @PRIANational Awards in Hobart on Monday. Cannings Purple previously won the equivalent WA-state award in September, also for their #heartofgold campaign. Check out their blog for the full story.

JOBS

Brand and marketing communications agency @Trilogy_Perth are looking for an Account Manager. If you are passionate about all facets of marketing communications, have a ‘can-do’ attitude, and want to advance your career within a collaborative and energetic environment, Trilogy would like to hear from you. See the job ad on Seek here.

The Swan Valley Regional Winemakers Association (SVRWA) have advertised for a part-time Events & Marketing Officer. The SVRWA are seeking an applicant with hands on events and marketing experience who presents professionally and has excellent communication skills.  The ability to work independently and with minimal supervision, excellent organisational skills, and computer competency are essential. Apply here.

The @City_Joondalup are hiring a Digital Marketing Officer to manage its online presence and digital communication strategies to encourage greater engagement of customers and key stakeholders using website development, social media marketing and digital analysis and reporting. Apply here before 9 November.

The @PerthMint are advertising for a Public Relations and Marketing Services Manager. The role will be responsible for developing all Public Relations and Marketing strategies for The Perth Mint, promoting a wide range of precious metals products, services and a tourist destination both domestically and internationally. Click here for more details.

#perthmarketing TIP

What’s the difference between a Landing Page and a Microsite? Both landing pages and microsites target a segment of your web traffic and presents them with concentrated information and a call-to-action.

A landing page welcomes visitors from a specific campaign or online ad and amplifies the message of your campaign and encourages the visitor to take action. A landing page is a single page of content that focuses on one call-to-action and prompts immediate action.

A microsite is a small complimentary website (3-5 pages) designed to function as a supplement to a primary website. A microsite is usually dedicated to a specific offer or campaign and a better way to explore a complex product or service than navigating a full website. If the buying process for your product or service is lengthy or complicated, microsites are a great way to serve up content that allows your prospective customer to experience your product or service and interact with your brand until they are ready to buy.

Check out our Marketing vocabulary page for more definitions on popular marketing terms.

Have we missed anything? Let us know about your #perthmarketing news or event. Drop us a line at @MarketingWest or info@marketingwest.com.au

Follow us on Twitter for real-time #perthmarketing updates.

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