#perthmarketing Update – 16 November 2015

Marketing news and events for the week commencing Monday 16 November 2015

EVENTS

The Australian Marketing Institute @AMI_Marketing_ is hosting a Marketing Essentials Workshop on Monday (16.11). This one day intensive workshop introduces participants to the concept of marketing and the basic elements of the marketing mix. Get more details here.

Business Station @BizStationInc continue their FREE Social Media Workshops for business with sessions in Joondalup and Bassendean on Tuesday (17.11) and Wanneroo on Thursday (19.11). See the Business Station Eventbrite page here for more details and to book.

The Franchise Council of Australia @FranchCouncilAU is hosting a Digital Marketing breakfast event on Tuesday (17.11) morning. Let @clintmaher from Altitude Media share his insights and experience and give you access to a proven, manageable and practicable digital marketing blueprint designed especially for franchisors. Click here for booking details.

@SMPerth presents their Social Media Masterclass – Connecting Businesses to the World on Wednesday (18.11) and Thursday (19.11). Get an in-depth look at the latest trends in Facebook, Twitter & Instagram and much more. See here for more details.

Online marketing agency @VorianAgency continue their FREE digital marketing seminars this week with a session on Pinterest on Thursday (19.11) morning. The seminar will explore this image scrapbooking website as part of an integrated digital marketing strategy for your business to create brand awareness, drive incidental traffic and create additional inbound links through to your website. Click here to book.

Digital marketing specialists @OTOTGo are hosting a 3 Day Marketing Retreat from Friday (20.11) through Sunday (22.11) in Dwellingup. This weekend, facilitated by @MingJohanson, away from technology will allow you to focused on getting your marketing planned. Get all the details here.

NEWS

The @CityofWanneroo Business Awards hosted by the @WannerooBA were presented on Friday evening. The Marketing Excellence Award sponsored by the Wanneroo Times @JoonWannTimes was won by Oliver Kay Photography. Hampers By Design took out the Online & Digital Excellence category.

Boutique social media marketing consultancy Coffey & Tea @coffey_tea are currently offering an Internship. Are you interested in social media and digital marketing? Do you have excellent communication skills and the ability to write at all levels? Are you attracted to tourism and hospitality and want to expand your skill set? Click here for more details if this sounds like you.

Congratulations to Perth agencies Marketforce @mktforce and @Brand_Agency who picked up radio and audio awards at the 2015 London International Awards. Marketforce won for their campaigns for @CanningCollege and @CurtinUni. The Brand Agency won for their already highly awarded campaign for @stjohn_wa. See all the details in the article from @campaignbrief here.

@socialmedia2day revealed their Biggest Social Media Trend Predictions for 2016. They suggest that more e-commerce features will become available; interactions with audiovisual media will increase; advertising will become more prominent; safety and security will have an emphasis; and more platforms will rise… but will get eaten by the ‘big three’. View the full report here.

JOBS

The @cityofmelville are looking to hire a Marketing and Communications Coordinator. Coordinate the development and implementation of strategic marketing and communications to enhance, protect and promote the brand, reputation, products and services of the City of Melville – with a strong focus on social media management and website development. See the ad on Seek here.

The @CityofPerth have advertised for an Assistant Manager Marketing. The successful candidate will effectively manage the City of Perth’s annual destination-related marketing programs to maximise visitation across the visitor pillars of tourism, retail, arts & culture, food & beverage and entertainment. Click here for more details.

@MurdochUni are hiring a Marketing Planner. The role is responsible for developing the strategic marketing plan to achieve student recruitment marketing objectives and Key Performance Indicators in line with Murdoch University’s broader strategic and operational goals. Click here for the job ad.

@HBFHealth are currently seeking to appoint a Marketing Consultant who will act as the 2IC for the Acquisition Marketing Manager for Health Insurance. In this role you will get to exercise your strategic, creative and analytical skills to drive and deliver numerous effective Above the Line and Through the Line campaigns. Click here to apply.

#perthmarketing TIP

Inbound marketing and content marketing are terms that have been frequently used in the marketing industry of late. Inbound marketing refers to the marketing activities that earns the attention of customers and brings visitors in. Inbound marketing activities include: building external links to your website, blogs, social media marketing, SEO, video, eNewsletters, podcasts and other forms of content marketing.

Content marketing is the creation and sharing of relevant and beneficial information to attract, acquire, engage and retain a specific target market. Inbound marketing is about enticing your prospects towards you with appealing content.

Inbound and content marketing tactics originated because consumers’ trust in paid advertising was declining and brands had to win back the trust and respect of customers, not push sales messages. Inbound marketers aim to engage their audience in two-way communication by creating content that entertains, educates and provides value.

Inbound and content marketing must be at the heart of your marketing strategy. Brands must publish content to attract visitors to your website, convert them to leads and educate them on purchase decisions.

Check out our marketing vocabulary page for more common marketing terms explained.

Have we missed anything? Let us know about your #perthmarketing news or event. Drop us a line at @MarketingWest or info@marketingwest.com.au

Follow us on Twitter for real-time #perthmarketing updates.

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