#perthmarketing Update – 12 October 2015

Marketing news and events for the week commencing Monday 12 October 2015

EVENTS

Learn how to maximise the various social media channels for your business as Business Station @BizStationInc continue their FREE social media workshops this week with sessions in Joondalup on Tuesday (13.10) and Wanneroo on Thursday (15.10).  Click here to view the coming workshops and to book.

CEO of @wabusinessnews Charlie Gunningham @ChazGunningham will be hosting a FREE Twitter seminar by CA Management Services on Wednesday morning (14.10). Aimed at SME owners, learn how to use Twitter to brand, connect, find your influencers, engage with clients, raise sales and leverage PR opportunities. Register here.

The Central Eastern Business Association @CebaWA are hosting a Facebook workshop on Wednesday morning (14.10) in Morley. Facilitated by Della Cornish from @Socialekho, you will leave being able to successfully implement a Facebook marketing strategy for your business. Book here.

Join Business Foundations @business_sme for their Digital Series workshop on Wednesday (14.10) in Scarborough as they cover Effective Digital Marketing. Learn how to connect and profit from new customers in the digital space. Find out more here.

Head to the Google vs Social Media – Digital Marketing Showdown on Wednesday evening (14.10) to hear from a panel of Perth’s leading marketing experts, including Jo Saunders @JoAtWildfire, @ReneLemerle from @Bonfire_Group and @RealKimBarrett, as they discuss the benefits and drawbacks of every available channel to help you create a social media strategy. Get your tickets here.

NEWS

The WA Australian Web Awards @auswebawards were held during the week. The Awards recognise outstanding work by Australian web designers and developers. @bamcreative, the @Brand_Agency, JuiceBox Creative @juiceboxcomau and Humman @wearehumaan were the big winners on the night taking out multiple awards each. Congratulations to all the winners who are now eligible for the National Awards to be held in Perth on 6 November. See all the WA winners here.

The Association for Data-driven Marketing and Advertising @ADMA launched its new Code of Practice that it says ushers in a new era of industry self-regulation for data-driven marketing and advertising. The future of marketing and advertising self-regulation will be shaped by the behaviour and ethical decision-making of organisations in their data and marketing practices. The Code places consumers’ interest at its core and gives marketers the support they need to make responsible decisions about data, technology, creativity and content. Download a copy of the Code of Practice here.

JOBS

@BurgessRawson are looking for an experienced, self-motivated full time Marketing & Digital Services Coordinator to join their team for up to 12 months maternity leave cover. You will be responsible for overseeing all marketing activities across the business with particular focus on implementation of a new CRM, coordinating all digital media & communications and website maintenance with responsibility for the growth of digital subscribers. See their website for more details.

My Local Savings has been in development for the past two years and are about to disrupt the whole grocery industry across Australia. They are in the final stages leading up to launch and have a very aggressive national growth plan. They have advertised for a Head of Marketing to develop the entire Go-To-Market Strategy from scratch, execute your plan into the marketplace, and play a major role in the future direction of MLS. See the LinkedIn job ad for more details.

@westernpowerwa have an opportunity for an experienced Media Specialist to join their team on a maximum term contract of 12 months.  As the Media Specialist for Western Power you will manage the day to day media relations for the business and act as a media spokesperson. You will assist in the development of media and issues management strategies, and respond to media enquiries ensuring that they are executed professionally and in line with organisational strategy. Apply here.

@Bankwest are hiring a General Manager Market Insights & Customer Analytics. This truly innovative leadership role will continue to position Bankwest’s strategy as customer centric and data led. It will be accountable for translating customer and market insights into core business strategy ensuring Bankwest customers are at the centre of everything they do. Click here for more details and to apply.

#perthmarketing TIP

Did you know the best time to post to Facebook for the greatest engagement (likes, shares, comments, etc) is lunch time on Saturday and Sunday? The best time to post to Twitter is Monday to Friday afternoons. You’ll get the best engagement on LinkedIn if you post Tuesday to Thursday during business hours, Pinterest on Saturday evenings and Instagram Monday to Thursday between 5 and 6pm. Get more tips to help you build a social media strategy for your business by downloading our slideshows here.

Have we missed anything? Let us know about your #perthmarketing news or event. Drop us a line at @MarketingWest or info@marketingwest.com.au

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