Brand building

Ensure a seamless user experience by implementing a consistent brand look and feel across all your business’ customer touch-points.

Use the following tools to build your brand and corporate identity. Ensure each of these are produced to the highest quality and that your logo and brand’s look and feel are replicated across all mediums and business collateral.

Banners – examples of banners and signage include pull-up banners, corflute signs, tear-drop flags, vinyl banners, A-frame signs, display cases, electronic and LED signage, posters, stickers, billboards, the list goes on. Check out our Preferred suppliers page to link to our print & signage supplier.

Collateral – your business’ marketing collateral includes business cards, stationery such as letterhead and tax invoices, sales brochures & catalogues and other sales support tools. Enhance your brand through consistent implementation of your corporate identity & messaging, and a balance between information, promotional content and clean design.

Staff uniforms – continue to display your business’ professional image by styling your staff in sharp and smart uniforms.

Corporate vehicles – take advantage of mobile advertising by branding your business’ vehicles. Use magnetic signs, one-way vision on the windows, vehicle and truck lettering & graphics or full vehicle wraps.

Business premises – you can brand your business’ premises in a number of visually appealing ways. These include: awning & fascia signs using standard, backlit, neon or 3D lettering, building & pylon signs, floor graphics, directory boards, window signs, decals, frosting and graphics, etc.

Social media – use the same logo across all your social media profiles and the same imagery/picture for the header images. Check out this infographic to optimise your logos and imagery for each of the social media channels.

Website – your website is the hero online property for your business. Every effort should be made to have a professional-looking and well-designed site to help customers find you and do business with you. Use our marketing tips for WordPress to enhance your site.

Apps / Games – mobile applications (apps) and games are an increasingly effective tool for customers to engage and build rapport with your business.

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